Working on leadershipís image


Top managers not only represent an enterprise, but also are role models for other workers. Communication between the leadership and employees constitutes one of the key elements of OC development, transmission of ideologies and strategies and successful support of change.

Means of shaping top managementís image include:

  • Internal positioning strategies for top managers;
  • Shaping personal image of a boss (internal and external aspects);
  • Conducting individual training programmes (training communication skills, public speaking, media activity, etc.).


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