Clients of this service:

Formulating corporate ideology and public strategy

Corporate ideology as a mission, a vision and a coordinated system of principles and values makes an indispensable basis for building and developing organisational culture. An individual company may already have elements of ideology in the framework of strategic planning. However, they may often want refinement, formulation of lacking elements and coordination of values previously defined. For the refinement we draw upon the existing documents as well as on the returns of organisational culture diagnostics.

Our means involve

  • Analysis of corporate ideology elements, corporate practices, content-analysis of top managementís statements
  • Tailored group procedures (seminars, discussions) to deal with and approve elements of ideology

Our consultants are particular about proper wording, balance between content and emotions, taking into account individual perceptions of all groups of employees.